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Conversion Optimization
Conversion Optimization
How Conversion Optimization is done at Dados
Defining Your Objectives
In our initial strategy session, we collaborate closely with our clients to clearly define their website’s objectives. While increased traffic and sales are common goals, we focus on the precise methods to achieve them.
Depending on your current marketing efforts, you might have substantial website traffic but low conversion rates. This could stem from a lack of clearly defined goals or an optimized customer journey.
Once we have established a clear objective, we proceed to the next step: the Website Audit.
More about what we do:
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Mapping the entire customer journey from awareness to conversion
Identifying touchpoints and optimizing each stage to enhance user experience
Implementing personalized content and recommendations at key stages
Using journey analytics to understand and improve the customer's path to conversion
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Testing different versions of web pages
Analyzing which design or content variations perform better
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Designing and refining landing pages for specific campaigns
Using compelling calls-to-action (CTAs) and persuasive content
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Analyzing visitor behavior with tools like Google Analytics
Identifying drop-off points and areas for improvement
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Enhancing website copy to be clear, engaging, and persuasive
Implementing keyword optimization for better search visibility
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Reducing page load times to prevent visitor drop-off
Implementing technical improvements like image compression and caching
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Simplifying forms to increase submission rates
Using progressive forms and conditional logic
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Adding customer testimonials, reviews, and case studies
Displaying trust badges and certifications
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Conducting tests with real users to identify usability issues
Gathering feedback to inform design and content changes
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Utilizing tools like Hotjar or Crazy Egg to visualize user interactions
Analyzing where users click, scroll, and spend the most time